Author: Michael Warren Campbell – Reading Time: 3 min 50 sec. I’m often asked, “How do I get subscribers in the first place?” This article lets you in on a few secrets. Not only how to get them, but how to treat them and keep them as customers for life. Think of customer acquisition and […] Read more

Author: Michael Warren Campbell – Reading Time: 1 min 58 sec. Scientific evidence has concluded that being a giver and contributing to others ultimately leads to your own success. Here’s what happens when you give. What are you working on this week? Did you get into it for the rewards or to reward the universe? […] Read more

Author: Michael Warren Campbell – Reading Time: 2 min 19 sec. Testimonials are better at making sales than most salespeople. Bold statement? Think about it for a second. What if you were undecided about buying a particular car? You saw me driving one and asked how I like it. I say it’s a total piece […] Read more

Author: Michael Warren Campbell – Reading Time: 2 min 52 sec. Google stopped being a search engine a long time ago. Their secret objective is to become an oracle, a one-stop answer to everything. They want to answer all world’s search queries themselves. Why? Because no one uses the internet anymore. People spend all their […] Read more

Author: Michael Warren Campbell – Reading Time: 4 min 52 sec. Here’s how a video with bad lighting, poor framing, and no production value outsold a $10,000 sales letter by more than 300%. Ask any copywriter, and they’ll say that words are the most important thing on a sales page. The headline is critical, followed […] Read more

Author: Michael Warren Campbell – Reading Time: 2 min 21 sec. Ever wondered how some companies become so successful that they evolve into cultural icons? Here’s a quick story about a hedgehog and fox that reveals the secret. The hedgehog and the fox is actually an ancient aphorism by the Greek poet known as Archilochus. […] Read more

Author: Michael Warren Campbell – Reading Time: 2 min 32 sec. If you’re working on the internet, you spend a lot of time in front of the computer. Your environment, including your lighting, has a significant impact on your happiness and productivity. In the morning and afternoon, it’s essential to have a cool white light […] Read more

Author: Michael Warren Campbell – Reading Time: 1 min 55 sec. My friend Jerry is an SEO (search engine optimization) expert. He’s very good at getting web pages to rank high in the search engines. He had many customers and was making a decent living. He was frustrated with the usual freelance and client relationship […] Read more

Author: Michael Warren Campbell – Reading Time: 1 min 44 sec. An unhappy customer is on the phone. You don’t want them to lose them. So what can you do? Ask these three simple questions, then listen to resolve the issue and keep the customer for life. “Customer satisfaction is worthless. Customer loyalty is priceless.” […] Read more

Author: Michael Warren Campbell – Reading Time: 2 min 21 sec. Imagine that you had to write excellent ad copy, for hundreds of clients, as part of your job description. Pumping out dozens of creatives, one after another, all day long. I’m not talking direct mail pieces or lengthy sales letters. I’m talking flyers, brochures, […] Read more