How Blue Light Increases Productivity

An original graphic by Michael W. Campbell that displays the article’s headline or benefit to the viewer. © Copyright 2021 Michael Warren Campbell.
Author: Michael Warren Campbell – Reading Time: 2 min 32 sec.

If you’re working on the internet, you spend a lot of time in front of the computer. Your environment, including your lighting, has a significant impact on your happiness and productivity.

In the morning and afternoon, it’s essential to have a cool white light that’s heavy in the blue spectrum entering your eyes. This is true for everyone. And especially important in the winter months, or if you live somewhere that doesn’t get a lot of natural sunlight, like the UK, Northern Europe, and the Pacific northwest.

According to Dr. Steven Lockley, “Light in the blue spectrum, especially between roughly 450 and 480 nm, is uniquely effective at suppressing the secretion of melatonin – the hormone which makes us feel sleepy and regulates several biological rhythms and functions essential to our health.”

Blue light emitted from special LED bulbs will keep you wide awake and productive all day long. Look for light temperatures – they should be stamped on the package – in the 6500K (D65) temperature range with a full-color spectrum.

In my office, I use four LED lamps. They have five different light temperatures, ranging from 6500K mid-day sun to warm yellow 2700K for nighttime. They also have 5 different levels of brightness.

I set the lights to 6500K and full brightness the moment I walk into my office. They make me feel energized and happy in my work environment all day long.

It also helps to have a blue background color on your computer monitor. Choose a blue in the 450 and 480-nanometer range. The intensity doesn’t matter as much as the hue.

Although blue light is what you need during the day, in the evening it’s unhealthy. It interrupts the sleep cycle, or natural circadian rhythm, by preventing the production of melatonin, which makes us sleepy.

So in the evening, shut off the blue light, and switch to yellow, so it doesn’t interfere with your normal sleep cycle. You can also try dimming your monitor, switching the background color, or installing software that changes the color of your screen depending on the time of day.

So what does all this have to do with internet marketing? Quite a lot when you think about it.

Productivity depends on how happy you are in your work environment. Give your body and mind the proper lighting it needs. If you do, you’ll notice an immediate improvement in your mood and attitude towards work. You’ll work longer without getting tired and feel more energized throughout the day.

There’s also a little trick hidden away in all this. A website with a blue background, especially one with lots of text, will keep your readers wide awake because of the amount of blue light entering their eyes. Sneaky huh?

60% of people name blue as their favorite color. It’s also the color that wakes us up by blocking sleep hormone production. Put it as the background color on your site, and your readers won’t get tired while reading your content.

To be instantly productive and happy, forget new software or another cup of coffee. Get adjustable temperature LED lights or something similar for your mental health. It’s the best thing you can do to improve your attitude, stay happy and be more productive at work.

P. S.

What about you? What kind of lighting do you have in your work environment? Do you adjust the lighting temperature as I do? Do you have any productivity hacks that you can share?

If you would like to chat about this article, message me @dmcorp on Twitter or dynamic888 on Skype. Please share it with your friends, colleagues, coworkers, and anyone else that might enjoy it. Thank you!

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