How Color Influences Purchasing Decisions

An original graphic by Michael W. Campbell that displays the article’s headline or benefit to the viewer. © Copyright 2021 Michael Warren Campbell.

The Science of using Color to Persuade and Influence Purchasing Decisions

Which Colors will Increase Sales in Your Market?

This research is focused on one thing only. How to maximize your sales and conversions with the use of color. As a designer, product creator, webmaster, marketer, or advertiser, you need to answer these questions:

  1. What colors will the customer respond to?
  2. What colors should represent the brand?
  3. What colors are best for the logo & packaging?
  4. How will color affect the emotion of my customers?
  5. How does color influence their purchasing decisions?
  6. What colors will improve my conversion rates?

The only way you can answer these questions is by testing. Why? Because if you’re selling without testing, you’re only guessing. If you’re guessing, instead of testing, you’re losing money.

As the old saying goes, “Mighty doors swing on tiny hinges.” It’s the same thing with color. Simple changes like color can lead to significant changes in sales and conversion rates. That’s because every time you pick one, you’re also choosing several hidden meanings and messages.

In this book, I share what I discovered after hundreds of hours of research and testing. I reveal what each color means. The psychological impact that it has on the mind of consumers. And its ability to persuade and influence our purchasing decisions.

Click or Tap to Get the Color Persuasion PDF eBook Here.

The image shows the cover of the free ebook, “Color Persuasion” by Michael Warren Campbell.

It’s now a FREE download. I hope you enjoy it and put it to good use.

Michael Warren Campbell

P. S.

People like you said…

“Michael Campbell has a very long track record of providing reliable, tested, and beneficial information that can be easily applied to increase online sales. This book lays out how buyers respond emotionally to the colors used in marketing and does it in illustrated, bite-sized pieces that are very easy to understand.” ~ 5/5 stars Amazon review by M Riley

“Love is probably too strong a word. However, I did find the book helpful and worthwhile reading. As someone who builds websites, I recommend this book. It lets you know which colors are appropriate for each market.” ~ 5/5 stars Amazon review by G. Miller

Color Persuasion is a great book. Very interesting indeed. I will test your color suggestions on each kind of product and service I offer. Thanks!” ~ 5/5 stars Amazon review by PTM

“This book was worth the read. It gives good insight into how color plays a part in our choices.” ~ 4/5 stars Amazon review by VBikeRacing

ROI’s increased using this advice. I simply made the color changes recommended in this book. This is a definite must-have book for your online and offline marketing efforts!” ~ 5/5 stars Amazon review by IM-Rockstar

Click or Tap to Download Color Persuasion Now!

If you have any questions about Color Persuasion, ping me @dmcorp on Twitter, or dynamic888 on Skype.

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